How to Get Listed in ChatGPT: Step-by-Step Guide
Getting listed in ChatGPT means your business, website, or custom AI app shows up in ChatGPT’s answers or recommendations when users ask for suggestions. Whether you want more online visibility in Canada, the US, or anywhere in the world, the process breaks down into three main approaches: optimizing your web presence, submitting product feeds, and publishing custom GPTs.
1. Boosting Your Website or Business in ChatGPT Answers
When ChatGPT suggests businesses, products, or resources, it typically pulls from reputable web data: Bing results, online directories, reviews, and trustworthy blog posts.[1] To improve your chances, here’s what you need to focus on:
- Clearly identify your business and location on your website (think: homepage, key service pages)
- Optimize for Bing SEO by verifying your site on Bing Webmaster Tools and ensuring all pages are crawlable
- Register and update your profiles on Google Business, Bing Places, Yelp, plus local and industry directories
- Publish helpful, Q&A-driven content like FAQs, guides, and blog posts that answer real-world customer questions
- Build high-quality backlinks and secure mentions in “best of” lists or third-party reviews
- Collect and encourage authentic online reviews, especially on Google and Yelp
- Track your site’s traffic from Bing and monitor AI mentions by asking ChatGPT sample queries relevant to your field
Why does this matter? ChatGPT compiles its responses using data from across the internet—so, the more credible and discoverable your business is, the more likely it will be included in AI-powered answers.
2. Getting Your Products into ChatGPT’s Shopping Results
In April 2025, OpenAI unveiled a shopping/product search feature, opening the door for e-commerce listings. You might be wondering: can you directly submit your products to ChatGPT? Now you can. Here’s how:
- Allow OpenAI’s crawler by updating your robots.txt to permit indexing
- Create and submit a structured product feed (CSV or XML) with all essential info (names, prices, URLs, inventory)
- Apply through OpenAI’s official submission page
- Keep your feed up to date for accuracy and maximum visibility
| Requirement | Details |
|---|---|
| Crawler Permission | “User-agent: OpenAI-User; Allow: /” |
| Feed Format | CSV or XML, as specified by OpenAI |
| Data Fields | Product name, description, price, link, availability |
| Submission Link | OpenAI Product Discovery Submission |
According to OpenAI, this tool focuses on product discovery (not direct payment), making it ideal for retailers and creators looking to boost awareness.[1]
3. Listing a Custom GPT (AI App) in the GPT Store
If you want to publish a custom version of ChatGPT—let’s say a travel planner, online tutor, or company knowledge assistant—the GPT Store is your marketplace. Here’s how to get started:
- Login to chat.openai.com and use the GPT Editor (Explore GPTs → Create a GPT)
- Upload up to 20 documents (PDF, TXT, CSV, or Markdown)
- Organize your files, set permissions, and include a clear description and category for your AI app
- Choose to keep it private, share with a link, or publish publicly for greater exposure
Frequently Asked Questions
You might also wonder: “Can anyone guarantee listing in ChatGPT?” No—there’s no paid placement and no shortcuts. AI discovery depends on relevance, authority, and public information.
This raises another question: “How does this differ from traditional SEO?” Think of it like preparing for both Google and Bing, but with extra attention to community-driven content, web clarity, and trustworthiness. ChatGPT draws from the real web, not a secret database.
Key Things to Remember
- State your business and services clearly online
- Optimize for Bing, not just Google
- Update directory profiles and encourage reviews
- Build authority through helpful, Q&A-rich content
- Submit product feeds if you’re an e-commerce business
- Use OpenAI’s GPT tools to list a custom AI if relevant
AI-driven recommendations are changing how businesses get discovered, so invest in your “AI presence” just as you would your search rankings. Consistent, trustworthy, and user-focused online activity is the foundation for being listed—or even recommended—by ChatGPT. If you are looking for a done for you solution contact us.